At €700/month from your own audience

€840

paid to a platform in one year

Small per sale.
Big at scale. NanoCart is30/year.

If the platform brings the buyer, paying a cut is fair. If you bring the buyer, you’re paying for nothing.

Compare the numbers ↓

This cut is overhead.

Move the slider and see what platforms take from sales you brought yourself.

€700/month
€100€5,000€10,000
PlatformRateAnnual cost
Gumroad10% + €0.50/sale€840
Patreon~8% per sale€672
Etsy~6.5% per sale€546
Ko-fi5% per sale€420
Shopify2% + $19/mo€636
NanoCart0% platform fee
€29.90

It gets worse.

The fee is the obvious part. The real loss is control.

How most platforms work
Takes 5–10% of every sale - forever
The more you earn, the more they keep
Your product listed next to competitors
Buyers compare prices, you race to the bottom
Funds held in a platform wallet
Weekly or monthly payouts on their schedule
Platform can ban your account or change its terms
Your entire business disappears with one email
On most platforms, customer data stays on the platform
Your ability to contact buyers depends on the platform's rules
How NanoCart works
€0 per transaction - flat subscription only
Your revenue grows, your platform cost stays the same
Your own standalone page - no competing listings
Buyers see only your product, at your price
Direct to your bank via Stripe, PayPal or other payment provider
No platform wallet. Payouts on your payment provider's schedule.
You own your link, your products, your data
Your store works independently of any marketplace decision
Full order export - name, email, address
Your customers, your relationship, your list
Start free - 7 days trial

The usual defense.

It all sounds weaker once the buyer is already yours.

Discovery

But marketplaces bring discovery.

Sometimes, yes. If the platform genuinely brings buyers, keep using it for that. But do not send your own traffic there. Marketplace pages can stay for platform discovery, while your link, bio, ads, email, and repeat buyers should go to your own checkout. Otherwise you are paying commission on customers you already acquired.

Setup

But direct setup sounds harder.

Only if you think direct means building a full store. NanoCart is one page and one payment connection to a familiar provider like Stripe, PayPal, or others. Shipping, booking, or delivery usually stays yours either way. What disappears is the marketplace overhead: listings, category rules, and approval friction.

Trust

But buyers trust known platforms.

A marketplace logo matters most when the buyer discovered you there. NanoCart is for the opposite case: the buyer came from your link, bio, ad, or repeat audience. Then the trust layer is a clear page and a payment flow people already know, through providers like Stripe, PayPal, or others, not the marketplace badge itself.

Timing

What if I'm just starting out?

Then the real question is where your buyers come from. If you need platform discovery, stay there for now. If you already have an audience, even a small one, a direct checkout often makes more sense much earlier than people assume.

Stop paying the cut.

Flat fee. No platform commission. Your provider. Your flow.

Start free